Type is primarily used to communicate a message but you can also use certain fonts more creatively. I found this on 7daystomakeaweek.com because its just different. It also reminded me of my ND Graphics Course, where I used type to communicate a concept. I used the Palatino font face to communicate my chosen concept of 'breathing space'. Visually it could do with tweaking but it still communicates the message I wanted.
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