Without a doubt the last 2 weeks have been a struggle, but I'm there and the finals are done. This is the first time you will have seen the packaging, even though it has been done for quite a while. I wanted to make sure I had all the contents of the pack ready before showing these. The packaging is a simple card stock and printed digitally (I wanted to screen print them but I decided against it once I had my designs. As you can see there is a hell of a lot of layers and colours, so screen printing was not the best option.) I also did a variation for fashion students. This shows how it could work across next years year group.
The postcards are printed on proper postcard stock, however they are not double sided. I don't think this matters much as I don't expect the students to start sending these, unless they send them home. The wristbands are made from fabric tape and I used heat transfers on them. They came out rather well, despite me having reservations about printing them earlier on. I got a friend to wear one and photographed him so you can see what it looks like when worn. I did variations of those too with different messages on, plus a thinner wristband for fashion students as most of them are female.
The welcome letter was the last thing I did but it will be the first thing the new students see. I really love how this looks because I reused the pattern from the packaging and still looks good as part of a simple letterhead. I am really pleased with how all of this came out and I will talk about it more in my module evaluation.Overall, I feel I have pushed myself in this brief, and despite not having the top trump cards, the resolutions I did come out with were just as strong and make the pack what it is. This brief was worthwhile and I felt I have progressed hugely over the past year.
(0) Comments