I have decided to give my 'How to' brief resolutions a hand drawn feel to them, and I have taken inspiration for that from the new carphone warehouse brand identity. It seems to tick those boxes in a world which seems to require 'organic' and traditional graphics.
This stands of for me and really love the t.v advert created by CHI&Partners, which is both cleverly animated and simply illustrated.
This is a quote taken from the CPW website.
The new logo pictured here is a breath of fresh air compared to the usual heartless logos created for the phones4u and other mobile phone brands. CPW already had established a market status but this hand drawn identity has that personal touch which the audience want.
The website continues with the theme running alongside their usual advertisements.
This stands of for me and really love the t.v advert created by CHI&Partners, which is both cleverly animated and simply illustrated.
This is a quote taken from the CPW website.
We’ve represented this in our new look with a hand drawn version of The Carphone Warehouse logo and a specially created hand drawn font.
This new look and feel can be seen across all our Communications, both external and internal and features in our launch adverts, A 60 second history and There was a time.
The new logo pictured here is a breath of fresh air compared to the usual heartless logos created for the phones4u and other mobile phone brands. CPW already had established a market status but this hand drawn identity has that personal touch which the audience want.
The website continues with the theme running alongside their usual advertisements.
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